Value, Variety and Viability: New Business Models for Co-Creation in Outcome-based Contracts
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چکیده
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منابع مشابه
بررسی تأثیر تمایل به هم‌خَلقی ارزش بر یادگیری و نوآوری سازمانی (مطالعه موردی: پارک علم و فناوری یزد)
Today value creation for customer is done by interaction with and by customer which this interaction leads to value co-creation.Value co-creation is new concept to marketing and business. This concept implies to customers’ engagement in design and improvement of goods leading to innovation and learning in organizations. This paper surveys influence of tendency to value co-creation on orga...
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ورودعنوان ژورنال:
- IJSSMET
دوره 3 شماره
صفحات -
تاریخ انتشار 2012